Brighton’s vibrant property market is both dynamic and full of surprises. Whether you’re a potential buyer, seller, or just curious about the trends, there’s much to uncover. In this blog, we’ll explore expert insights from Tom George of Mansell McTaggart, a property market leader and VIP member of the Connected100.
The content from this blog has been taken from Connected Brighton Podcast - Episode 36 - The one with Tom George
The Entrepreneurial Spirit of Tom George
Tom George’s journey into the property market began at just 12 years old. Driven by his entrepreneurial spirit, Tom started his first business with a clear goal: buying a BMX bike. Fast forward to today, he leads Mansell McTaggart with offices across Brighton, Hove, and Steyning, offering tailored services for buyers, sellers, and renters.
Brighton Property Trends: A Unique Market
Brighton’s property market stands apart due to its eclectic mix of properties and demographics. Tom describes it as a place where you can find a modern new build next to a Victorian townhouse. This diversity fuels a competitive and exciting market, with trends such as:
Rising Demand: Many moved to Brighton during the pandemic, creating a surge in demand.
Americanisation of the Market: From pricing models to agent practices, UK property trends are adopting U.S. methods.
Social Media’s Role: Marketing properties through social platforms has become essential, showcasing homes through professional videos, drone footage, and interactive tours.
Busting Property Myths with Tom George
Myth 1: Boxing Day is the Best Day to List a Property
While many believe Boxing Day is ideal for listing homes due to high web traffic, Tom dispels this notion. The day might have a spike in browsing, but serious buyers tend to emerge in January.
Pro Tip: Avoid the Boxing Day rush and aim for mid-January when the competition is lower.
Myth 2: Properties Priced with .99 Get More Attention
Using "599,999" instead of "600,000" might seem clever, but it often excludes your listing from critical price bracket searches on platforms like Rightmove.
Pro Tip: Stick to clean, round numbers to maximise visibility.
Myth 3: All Estate Agents Are the Same
Not all agents provide the same level of service or accessibility. Tom emphasises the importance of researching agencies and testing their responsiveness before choosing one.
Pro Tip: Look for agents who combine traditional expertise with modern marketing techniques.
The Future of Brighton’s Property Market: What to Expect in 2025
Tom forecasts a stable market in 2025, with consistency in pricing and mortgage rates being key drivers. While prices may not rise significantly, the pent-up demand indicates a busy and productive year for buyers and sellers alike. 2025 looks promising for anyone planning to move, buy, or sell in Brighton.
Personal Branding in Real Estate: Why It Matters
Tom emphasises the importance of personal branding in the modern property market. Buyers and sellers want to connect with agents they trust, and showcasing authenticity through social media and reviews has never been more critical. Follow Mansell McTaggart on Instagram for a behind-the-scenes look at the Brighton property market.
Discover Brighton: Tom’s Local Recommendations
Favourite Landmark: Chattri Memorial – A serene spot offering breathtaking views of Brighton and its surroundings.
Best Pubs & Restaurants: Tom recommends Nostos for a delicious meal and The Connaught for a cozy pub experience.
Final Thoughts
Whether you’re planning to move or simply love exploring Brighton’s property scene, Tom George’s insights offer valuable takeaways. From navigating myths to embracing new trends, staying informed is key to making the most of this dynamic market.
Connect with Tom George and Mansell McTaggart:
Website: Mansell McTaggart
Instagram: Mansell Brighton and Hove
The content from this blog has been taken from Connected Brighton Podcast - Episode 36 - The one with Tom George
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